Private label, OEM & ODM solutions for brow and lash cosmetics
The global beauty sector is expanding at an impressive pace, with brow and lash cosmetics becoming one of the most demanded categories. Both emerging and established brands — as well as salon owners and entrepreneurs — are actively looking for private label, OEM, and ODM manufacturing to grow their product ranges and keep up with industry trends.
At the ÉLAN Kimya facility in Antalya, Turkey, we provide full turn-key production services for brow and lash cosmetics. With exports to 40+ countries, FDA registration in the USA, and GMP/ISO certifications, we offer innovation-driven, compliant, and fast manufacturing solutions tailored for brands worldwide.
What Private label, OEM & ODM mean
- Private label: pre-developed, ready-to-brand formulas. This approach allows you to launch professional products as quickly and cost-effectively as possible.
- OEM (Original Equipment Manufacturer): production based on your specifications or existing formulas, allowing you to scale unique concepts with high-level manufacturing.
- ODM (Original Design Manufacturer): complete creation of custom, exclusive formulas — including R&D, testing, safety evaluation, and regulatory compliance.
This range of options helps brands choose the most suitable strategy based on positioning, budget, and market needs.
Brow & lash products available for development
Our expertise covers the most in-demand categories in the professional and retail segments:
- Private label brow tint and brow stain
- Hybrid liquid and cream brow tints
- Professional lash tint
- Oxidising emulsions with stable performance
All formulas can be enhanced with active ingredients such as hydrolysed vegetable proteins, amino acids, sunflower seed extract, collagen, argan oil, marula oil, and more — offering both colour performance and visible care benefits.
Why work with ÉLAN Kimya factory?
- In-house R&D team creating exclusive formulations
- Flexible MOQ starting from 1,000 pcs
- Custom packaging solutions: tubes, bottles, airless systems, direct print
- Regulatory support for EU, USA, GCC markets (CPNP, FDA, GCC)
- Support with global logistics, complete documentation, and efficient production timelines
- Proven market experience — distribution in 45+ countries
Global opportunities in brow & lash cosmetics
With trends like hybrid brow tinting and keratin lash lifting rising globally, entering this market now offers excellent profit potential. Private label and OEM/ODM services allow brands to minimise R&D expenses while focusing on marketing, sales, and customer loyalty.
FAQ
Private label provides tested, ready-to-brand formulas, while OEM involves manufacturing based on your own concept or formula, offering more customisation.
Yes. Through ODM services, we create exclusive formulas — from laboratory development to packaging.
Our minimum order quantity starts at 1,000 pcs per product.
Yes, we support full FDA (USA), CPNP (EU), and GCC documentation, including dermatological and stability tests.
Hybrid brow tints, lash lift systems, brow lamination kits, and ammonia-free tints remain top choices.