How to start your own brow & lash tint brand with private label and OEM services
Launching your own line of brow and lash cosmetics is now more accessible than ever. Thanks to private label and OEM manufacturing, salon owners and entrepreneurs can create professional products without major investments in laboratories or factories.
Step 1: define your core product lineup
The most in-demand brow & lash categories include:
- Brow tints and brow stains
- Hybrid brow tints with skin-staining effect
- Professional lash tint
These categories ensure constant demand and strong business potential.
Step 2: choose between private label and OEM
- Private label: fastest launch, pre-tested and safety-approved formulas.
- OEM: ideal for brands with their own formula or those who want formula adjustments.
Step 3: create your packaging & branding
Packaging plays a major role in brand perception. Options include tubes, bottles, airless systems, and direct-printed containers. Even with small MOQs (1,000 pcs), custom labels and boxes can be produced.
Step 4: regulatory compliance
To enter EU, USA, or GCC markets, products must meet strict regulations. With an experienced OEM partner, you receive full documentation, testing, and certification assistance.
Step 5: start small, grow consistently
With flexible MOQs, you can begin with a small launch. As your brand expands, you can scale production while maintaining stable quality.
FAQ
With ready-made formulas, production can start within a few weeks. OEM or ODM projects take longer due to testing and development.
Yes — from labels to fully printed tubes and bottles for larger quantities.
OEM offers higher flexibility and ingredient control, while private label is quicker and more affordable.
No, ÉLAN Kimya provides complete logistical and documentation support.
CONTACTS
- FOR PRIVATE LABEL:
- +380 95 920 21 58